Why advertise in a magazine?

• Magazines are engaging, with readers demonstrating lowest level of multi-tasking when compared with other media
• Magazines are highly portable and are chosen as a consumer’s uninterrupted personal time out.
• Magazine advertising garners the most consumer trust and belief over other mediums.
• Magazine ads last; customers refer to magazines multiple times before discarding or giving away.
• Magazines provide rich experiences to readers in meaningful ways.
• Magazine ad content makes people react--and connect with advertisers’ brands.
  

Source: The Magazine Handbook 2006/07

 

Why advertise in The Light?

• The Light is the only magazine in Central Virginia targeted to African-American readership.
• The Light is a high-quality magazine with growing readership.
• The Light is published quarterly and will have a three month shelf life at minimum.
• African-Americans are more likely to patronize a product or service if they believe it is marketed directly to them.
• African-Americans have a lot of purchasing power.